BESTSELLER'S NEW OFFICES ON THE AARHUS WATERFRONT
29.6.2015 | A total of 760 Bestseller employees turn up for work today at the giant fashion company's new offices, designed by C.F. Møller as a "town within the town" with lots of rooftop gardens and terraces, communal areas and specially designed solutions.
The employees have moved into a complex which closely resembles a flotilla of buildings
at different levels, which are connected by a variety of outdoor areas, including atria, terraces and roof-top gardens. The effect of the mix of offices with outdoor areas is to create a sense of this being "a town with the town". The complex, which has canals and water on all four sides, marks the entrance to a new, urban waterfront district – Aarhus Ø.
Simple and elegant
The individual buildings vary from one to twelve storeys. The complex covers a total area of 22,000 m². There is office space, showrooms, photo and film studios and a generous canteen-restaurant area, plus 24,000 m² of parking space and a goods reception zone below street level. These are low-energy buildings, which use both seawater cooling and solar panel heating.
The latitudinal south and north façades have distinctive reliefs, created in natural stone from Sicily, which frame deep window niches. These façades contrast sharply with the simple transparent glass façades framed by natural stone to the east and west. Natural stone is also featured indoors – on stairs and floors, and even as wall covering and furniture. It is combined with dark oak and light metal surfaces to create a refined interplay of colours and textures.
A diversity of spaces
The focal point of the complex is an internal network of pathways with a central indoor plaza laid over a pattern of paths which splits the building's ground floor into two halves. From the plaza there is access to a communal auditorium, meeting facilities and experimental store environments. Somewhere between 500 and 1000 people can gather on the plateau, stairs and balconies to attend large fashion shows and meetings.
The entrance is shaped like a bridge, from which there are views of the building's three underground levels. From the street there are varying glimpses into the outer green terraces and rooftop gardens – 10 green outdoor spaces in all.
The streets lead to the restaurant area, which is sub-divided into many sections with different ambiances, sizes and degrees of privacy, from which there is direct access to terraces and a brand-new canal across the erstwhile Pier 2.
Bestseller brands move in
The building will house several Bestseller fashion brands, primarily Vero Moda, which moves in with about 350 employees. The brand includes the sub-brands Noisy May, Junarose, Mamalicious and Minimize. Accessories brand Pieces will take up about 100 office chairs and clothing brand Y.A.S will have space for its employees (about 30), while the remaining 280 people are employed in staff functions, such as finance, communication, training and IT. Bestseller's headquarters will remain in Brande (in Central Jutland), where about 1500 people are employed.