The human scale comprises the primary point of departure for an architectural design which is readable and recognisable at various levels in the arena, foyer and exterior.

The stadium enjoys a central location in the Stadium Area, Malmö, immediately adjacent to the classic Malmö Stadium, built in 1958. Between the old and the new stadium, a connecting square is built: the Stadium Square. Overlooking the square is a restaurant with room for 2,000 sitting guests. The restaurant – like the shops, conference facilities, offices, etc. – is open all year round and functions like a new living-room for the citizens of Malmö. The stadium meets the criteria for a category 4 stadium under UEFA rules, and is the home ground of Malmö FC.